What TMGuard does and does not do

Last updated 26 September 2026. Next review 26 December 2026.

TMGuard is a trade mark monitoring and information platform. We help you stay informed about trade mark filings that could affect your brand. Below we explain exactly what our service includes, what tools we provide, and where our service ends.

Information: what we provide
  • Data about UK, EU and US trade mark filings from licensed register feeds (UK IPO, EUIPO) and USPTO data, updated daily
  • Conflict detection: identifying marks that are textually, phonetically, or visually similar to yours
  • Risk scoring: an algorithmic estimate of how similar a filing is to your mark
  • Deadline tracking: monitoring opposition windows and renewal dates
  • Opposition intelligence: structured analysis of 12,054 published UK tribunal decisions
  • Companies House enrichment: public company data about applicants

All of this is factual data and algorithmic analysis. It is not a legal opinion.

Workflow assistance: tools we provide
  • Tools to help you understand your options when a conflict is detected
  • Draft document generation (TM7, TM7a, TM8 forms) for your review
  • Timeline management for opposition and defence deadlines
  • Email forwarding and AI parsing of IPO correspondence

These are tools to assist your workflow. Draft documents are starting points for professional review, not final submissions.

Legal advice: what we do not provide
  • A view on whether to oppose a particular filing
  • Advice on which legal grounds to use in an opposition
  • Assessment of your likelihood of success in a specific case
  • Opinions on whether a conflict is legally significant to your business
  • Representation before the UK IPO or any tribunal
  • Referral or introduction to any attorney or firm
  • Human review of any search, alert or report; every TMGuard product is automated

These decisions need a qualified trade mark attorney who knows your circumstances.

Need advice on your own position?

TMGuard is not a law firm and is not regulated by the SRA or IPReg. Nothing TMGuard produces is legally privileged: your searches, alerts, decisions and any report may have to be disclosed if you are ever in proceedings. For advice on your own position, use a qualified trade mark attorney.

Questions about what TMGuard does can go to a@tmguard.uk.