About TMGuard
TMGuard exists because one trademark opposition changed everything.
In 2024, a company filed a trademark that was almost identical to one I owned. I only found out because someone happened to mention it. By then I had weeks left to act.
I looked for a monitoring service. The enterprise tools cost thousands per year. The free options were unreliable. Most UK small businesses had no way to know when someone filed a mark that threatened theirs.
So I built TMGuard.
Every Friday, the UK Intellectual Property Office publishes the Trade Marks Journal, a list of every new trademark application that has passed examination. TMGuard reads that journal automatically and checks every new filing against your brand.
If we find a potential conflict, you get an email with everything you need: who filed it, how similar it is, what your options are, and how long you have to act. We also search over 7 million marks across the UK IPO and EUIPO registers, so you can see existing conflicts too.
We enrich every conflict with Companies House business data, opposition intelligence from 9,300+ real IPO decisions, and a risk score from 0 to 100. You get the facts. You decide what to do.
We don't give legal advice. We don't tell you whether to oppose a filing. We don't represent you before the IPO. Those decisions require a qualified trademark solicitor who understands your specific circumstances.
What we do is make sure you find out in time, give you the data to make an informed decision, and connect you with a specialist if you need one. Read more about what TMGuard does and doesn't do.
TMGuard is built by Adrian Sheridan and registered as TMGUARD LTD (Company No. 17055456) in England and Wales. We're based in the UK and focused entirely on the UK trademark system.
We believe every business that owns a trademark deserves to know when someone threatens it, not just the ones that can afford enterprise monitoring fees.
Questions, feedback, or partnership enquiries: a@tmguard.uk